Los Angeles Emerging Brands - Embrace Brand Sponsorships: Why your startup should sponsor an event

Leverage the power of collective credibility and real-life experiences with event brand sponsorships. SocialSet is a creative community and co-working space (shared creative space) in Los Angeles that hosts a variety of events, including influencer/brand networking mixers, gallery exhibitions, fashion shows, and short film screenings.


With as little as $150 per event, your brand gets exposure to your target audience – unlike other sponsorships that cost $2,000+ for a booth. At a SocialSet event, you’ll share sponsorship with only a handful of other sponsors, so that your message is seen and heard – not lost in the shuffle.


From title sponsorships to interactive brand activation booths, discover why brand sponsorships are an effective way to reach a high-quality audience and grow your business.

Photography Meetup Event (Collaboration with TGS Collective)


10 Reasons Your Brand Should Sponsor a SocialSet Event


Social media endorsement and experiential marketing are the new advertising for the modern consumer – and you get both when you sponsor one of SocialSet’s events. The benefits of brand sponsorships can be enormous:

1. Connect directly through powerful, IRL experiences with a targeted market of social media influencers, photographers, videographers, models, fashionistas, and other creative types.


2. Expand your brand’s online reach and exposure to socially driven, tech-savvy consumers through SocialSet’s active marketing across social media platforms.


3. Create goodwill in the local artistic community that strengthens your brand image and generates lasting support. 


4. Share your brand message via an innovative, aesthetic, and design-driven marketing channel with global reach.


5. Boost brand visibility across a wide spectrum of audiences who haven’t heard of your business before.


6. Establish your brand’s identity as a social, artistic, and cultural influence.


7. Gain new insights into your target market to accurately develop your content strategy and future marketing campaigns.


8. Identify potential social media influencers to collaborate with and build long-term relationships.


9. Generate high-quality leads, convert new customers, and increase sales of your product or service.


10. Free VIP event tickets for your team!


Sponsor an Event & Grow Your Brand with SocialSet

Would you like to know more about SocialSet’s upcoming events that are available for sponsorship? Do you have questions about our creative studio or unique artistic community? We would love to speak or meet with you to explore the possibility of future sponsorship. Please reach out and contact SocialSet today. 

#tgssocialset (TGS Collective Meet Up at SocialSet Studio )

“THE #TGSSOCIALSET MEETUP WAS HELD AT SOCIAL SET STUDIO AND IT WAS AS GORGEOUS AS IT LOOKS. POPS OF COLOR & ART MADE THIS SPACE SUCH A FUN PLACE TO CREATE! “

-Alex Morehouse, TGS Collective

Scroll to see some of the behind the scenes magic 📸🤘

SocialSet Studio was thrilled to host our first TGS Collective Meet-up. The 2 hour sessions were each filled with amazing talent: creatives, photographers, influencers, and models. The members of TGS Collective are so easy-going and collaborative, they truly make these sessions a warm, creative environment to work and create in. Look for more SocialSet and TGS Collective collaborations coming soon!

Thanks to Alex Morehouse (TGS Founder) for all these amazing photos!

2019 Instagram Trends: Tips to stay ahead of the game

By Guest Blogger Tori Nucci @Tori_Nucci

This article contains excepts from Tori’s original blog on torinucci.com - Tori Nucci is a Content Creator based in Los Angeles.

What does 2019 look like for Instagram?

Although there are still a few more [days] left in 2018, I feel like the holiday season makes people start looking forward to a new year, new you. This year, 2018 was the year of excuses in terms of Instagram growth. All over the Internet, people are asking “why is my Instagram not growing?” to which people reply with:

1. the Instagram algorithm changed and no longer featured a chronological feed

2. you’re not following enough people (just to unfollow them in a few days)

3. you have to find the hashtags that fit your personality and engage with those daily!

Honestly, it’s all a bunch of b.s.… like remember when social media was fun?

What 2019 Will Look Like for Insta

This year, we can definitely expect influencers to have a dominating presence on the platform; however, “micro-influencers” are the “new” thing. (I put new in quotations because they aren’t really new, it’s just going to be much more common to scout accounts with a smaller following than a larger one.)

1. Brands will reach out to smaller micro influencers for promotional posts

2. Content will rule everything else. period.

3. Less emphasis on AMOUNT of followers and more emphasis on QUALITY of followers

4. Treating Instagram like it’s Facebook (cause it pretty much is now).

Brands will reach out to accounts that may have a smaller, more loyal and engaged following.

Think about it: if some random account you follow with hundreds of thousands or millions of followers posts something that you find interesting, are you seriously going to DM them asking more about it before making a purchase, or are you going to keep scrolling? You’re probably not going to inquire about anything because chances are, they aren’t going to answer! Reaching out to authentic supporters of a product or brand is the only way to go. People who know and trust these people are going to reach out to them directly and ask more questions because at the end of the day, word of mouth is still the most powerful marketing tool.

Content is Queen.

not king. queen. Who you are outside of social media is, and always will be king. Most of the people with a crazy large following are either singers, actors, supermodels, athletes, etc. Aka, they have lives outside of social media that involve people already watching them, so social media really paves the way for people to watch them….even more. Which is why content is queen.

If you aren’t already famous for something,

you better have dope content.

Let me preface this with saying that if you seriously don’t give af about your Instagram game, then your content can just be you doing average, everyday things, but don’t complain when you don’t get tons of followers wanting to see an awk picture of you at Disney World. Here’s a content checklist:

• Be consistent with posting often. Aim for 3 times a week at minimum.

• And don’t just post random things to qualify for that 3 times a week rule.

• Make sure each picture is cohesive to some sort of theme. There’s tons of apps to schedule and preview your photos and see which look best side by side. I honestly love moving photos around; it’s quite fun.

• Lighting. Lighting. Lighting. It’s honestly everything. Especially for someone like me, who operates with just my iPhone camera 

• *CAPTIONS*  Say something you mean! And mean what you say. People, and especially you, can tell if what you’re portraying is really you on social media. So dig deep and think about what it is you want to say. If you were to die in a week (sorry, I know, morbid), everyone would be looking at your social media posts, reading your last captions. Do you want the captions to say rap lyrics, or something from the heart? If you can’t think of anything, don’t stress. Just be real and tell a story about taking the picture. It’s okay to be vulnerable and put yourself out there.

Forget about your follow/unfollow sh*t

A huge benefit of YouTube is that you can’t see how many accounts someone is subscribed to, which leads to people freely subscribing to accounts that they actually genuinely enjoy. On the contrary, people are so obsessed with having this “ratio” on Instagram, following less people than the amount of followers they have. We’re all guilty of this; however, following a ton of accounts just to unfollow them really doesn’t work anymore… and hasn’t since like 2015. Instead of wasting time doing this, focus your energy on creating content or genuinely engaging with the followers that you already have. At the end of the day, it’s social networking

which means you have to be social.

In the real world, if you would just go up to someone in public and give them your number, then block the number, people aren’t going to trust you…and you’re going to look really weird. Buuuut. If you were to compliment someone, then start a conversation about that similar interest, there you go. You have just made a friend. As childish and elementary as this sounds, it really works this way on social media, just as it does in real life. Don’t be snooty. If you really love someone’s content, just tell them! Hopefully that person actually responds and a mini social media relationship can form from it.

In 2019, less emphasis will be put on the amount of followers an account has, for reasons mentioned before, but also because… well, Facebook bought Instagram.

Closer, More Meaningful Relationships

If you think about it, when Facebook bought Instagram, changes were already put in place. The algorithm changed, making it so you would see posts from the accounts you actually engaged with, and pretty much eliminating all the rest from your life. This leads to larger influencers receiving less engagement on their posts, as well as a slower growth in followers. In 2019, more of this “family” type of algorithm is sure to be in place, as people are complaining about seeing influencers everywhere promoting  products he/she may or may not even like or use, and Facebook owners wanting the platform to behave more of a close, genuine network instead of a platform for stalking celebs. Think about it. No one cares about how many Facebook friends they have– imagine if this was the direction Instagram went in. I know, that’s extreme, but at the end of the day, it really all boils down to engagement. How many “real” friends do you have engaging with your posts? Do you respond?

The algorithm knows all

Tori recently dipped in to our “Plastik City’ event…. her captions say it all ;)

2019 is all about creating quality content.

If you have any thoughts about what 2019 is going to bring for Instagram influencers and any changes in the platform in general, let me know in the comments! I’d love to hear from you– even if it’s a difference in opinion.

Imagine if we started posting all the bad things that happened to us, instead of making life seem dope 24/7

See more at torinucci.com

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SocialSet invites guest bloggers to contribute articles on the following topics: influencer trends, real-life “influencing”, instagram marketing, social media, and more. To be a featured guest blogger, submit your content to: jt@socialset.com

Instagram’s Recent API Changes and How It Affects Influencer Marketing

FROM OUR PARTNER SITE: LosAngelesInfluencers.com

Instagram’s Tightened Privacy Policy: What Influencers Need to Know

Instagram recently introduced changes that made big waves in the influencer marketing
industry, and it’s crucial for you to understand how it will affect your business goals.

Here’s the Deal with Instagram API Changes

You’ve probably heard that Facebook got into a lot of trouble recently for sharing 87
million users’ private data with Cambridge Analytica, a voter-profiling company.
Instagram is owned by Facebook. In the wake of the data breach crisis, Instagram
overhauled its management of user information by changing its API (application
programming interface). The API is the software system that provides user data to third-
party apps and developers.
Instagram no longer allows apps and developers to read a user’s own profile
information or read public media on a user’s behalf.

This means that influencers and brands can no longer:

• Access lists of user’s followers
• Access relationship information
• Access a post’s “likes”
• Receive notifications when media is posted

With this highly reduced access to user information, it’s more difficult to analyze users’
demographics and preferences – and to market to them effectively.

What the Altered Instagram API Means for Influencer Marketing
 

While the changes have created a seismic shift for Instagram influencers, the influencer
marketing industry is young and easily adaptable. Influencers are adjusting their
strategies, converting accounts to business profiles, and expanding their presence on
other social platforms.

How You Can Make the New Instagram API Work for You

1. Stay Calm and Post On
Don’t freak out. Learning how to adapt and be flexible is one of the greatest skills you
can develop in the influencer marketing industry. Rest assured that Facebook can only
stay afloat if it is able to sell data-related ads. The platform is simply finding a new balance between data sharing and privacy, and this API change is part of the growing
pains.

2. Diversify Your Social Channels.
You never know when a social network will make changes that affect your business.
Influencers with blogs and followers across numerous social channels were much less
affected than influencers who only posted on Instagram. It’s time-tested advice: never
put all your eggs in one basket.

3. Switch to a Business Profile on Instagram
A business profile will enable you to access metrics on comment moderation and
content performance. To do this, you’ll need to link your Instagram account to a
business page on Facebook.

4. Find Power in Numbers
Meet other influencers and content creators to build a circle of collaborators with whom
you can share your strategies, struggles, and followers. Join Los Angeles Influencers to
meet likeminded trendsetters at parties and networking events.

Take your game to the next level with Los Angeles Influencers. Sign up today!